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How to measure brand awareness

Sprout Social

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Here’s what these insights look like on our dashboard: This snapshot measures the impact of your actions—whether a new product launch, a marketing campaign or a change in customer service approach.

Brands 107
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How AI insights improve decision making

Sprout Social

The bank can use AI-driven sentiment analysis to dive deep into customer feedback, collected through social media listening campaigns. Consider a new healthy snack brand, analyzing thousands of consumer surveys and open-ended responses about snack preferences and brand recognition.

Sentiment 109
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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. To find this answer, you’ll need to do a few simple calculations to determine which marketing campaigns benefited your business the most. That’s a big jump from 68% in 2021. Boosting conversions.

ROI 113
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AI won’t replace social teams: Here’s why

Sprout Social

“It may not know that the 50K mentions your brand received are all from people who are being sarcastic and actually don’t like something your business is doing, or the direction a campaign is going in.” For you, that means less time aggregating data, and more time acting on it. AI gets you the insights you need in seconds.

Team 132
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350
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Role of artificial intelligence in marketing

Sprout Social

AI-generated ideas can also make your nurture campaigns more successful. Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. Neutral statements are counted as zero.

Sentiment 130
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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. What is review analysis?

Review 126