Co-creation: Why creators should be part of your product development team
Sprout Social
MARCH 1, 2023
According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. Creators already have their hands in sales with affiliate marketing.
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