Sprout Social

MARCH 1, 2023

But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Products 90

Products Team Focus Group Collaboration 90

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content.

Retail 68

Retail Authentication UGC Case Study 68

Sprout Social

FEBRUARY 8, 2021

This is a common collection method for online retailers. In this case, Burger King refers to a popular customer request as a direct influence on its partnership with T-Mobile. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track.

Data 123

Data Survey How To Review 123

Pixlee

APRIL 2, 2019

Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Empower Influencers. Influencers extend a brand’s reach, tap into highly engaged audiences, and provide organic opportunities to hear customer feedback. The most effective influencers also drive sales.

Strategy 59

Strategy UGC Hotels Marketing 59

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. How is our market share today vs. a year ago, and how will a new program help influence that? Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research.

Company 231

Company Social Media Posterous StumbleUpon 231

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. If you have a retail location, go in-store and get some content! On-Site Content Development.

Social Media 239

Social Media Content UGC Influencer 239