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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

Feel free to save this article and use it as a template for your next customer experience strategy. Bonus: Get our free, fully customizable Customer Experience Strategy Template that will help you understand your customers and reach your business goals. Use Hootsuite Streams to track them across every social network.

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27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

How will you measure ROI? AdWords Keyword Planner. While many still mourn the loss of the original free Google Keyword Tool, the AdWords Planner has proven to be a decent alternative that offers important keyword data and insights. Sign up using your Google account and add a small snippet of code to your site template.

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A Guide to Conversion Rate Optimization Tool Categories

Razor Social

Since every conversion represents either direct or future revenue, increasing conversion rate is a fool-proof method to maximize your website ROI and drive business growth. With the Pro Pack you get A/B testing, pro insights, advanced configuration options, and access to pro templates. It’s feature-rich, yet pretty easy to use.

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Learn more : The Beginner’s Guide to Facebook Analytics.

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