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Atom Thought

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GAP (Google Advertising Professional) Certification! Useless or Useful?

Atom Thought

SEPTEMBER 3, 2010

GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in an enterprise.

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Advertising Google Adwords Engineering 221
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Online Classifieds in India & The Bottom of Pyramid

Atom Thought

AUGUST 6, 2011

Ever since Google bid $6b for GroupOn and AOL bought patch.com, the entire world went into a frenzy of investing into a local or a deals portal. Invested millions of dollars into adwords. The after effect of this-. Toms, dicks and harries started new classifieds portals.

ROI 206
ROI Adwords Reputation List 206
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