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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Increased sales of a particular product = sales tracked in Adwords that were generated via a link on social media. If you’re running paid campaigns, it’s good practice to track your URLs so you can tangibly show how well they performed. Using Google’s unique URL builder , you can easily create URLs and track them via Google Analytics.

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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Cost-per-mille (CPM). Get the free template now! What is Google Ads? Get Started.

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Each thumbnail image links to its own URL. You can also pre-set templates with macros to feature every target’s name and company in the text. Since Google owns YouTube, you’ll need a Google AdWords account to create YouTube ads. Cost per 1000 impressions (CPM). Source: Snapchat. Collection ads. Source: Snapchat.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

It’s John Haydon again, this time in video form, answering 13 common yet vexing questions about Facebook like how to edit your thumbnail, how to set up a custom view for new visitors, and how to easily create a custom URL for your Facebook page. Among his tips: use CPM bidding, change ads frequently, and “Always test multiple ads.