yMarketingMatters

FEBRUARY 10, 2014

Facebook averages 945 million monthly active mobile users. Many companies have taken advantage of this by releasing their ads or marketing campaigns on YouTube first before they debut on TV. According to the Global Web Index study it is: Mobile – the number of people accessing the Internet via a mobile phone increased by 60.3%

Social Media 279

Social Media Mobile YouTube Social Networking 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

SocMed Sean

FEBRUARY 3, 2013

It’s a long-term commitment, not a short-term campaign. 24) If part of your mobile/social strategy is to build a Facebook application, just remember that Facebook apps can’t be accessed via the Facebook mobile app. 47) Understand how Google’s Adwords tool works. Social media takes time and energy.

Social Media 279

Social Media Klout YouTube Foursquare 279

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. Also, one story on the Digg home page does not an expert make. For example, what plays well on Digg versus what plays well on Propeller.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 14, 2009

How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. Here are even more ways to measure ROI on your campaigns. 10 of the Best Alternative Social Media Sites because not everything social media is Digg, Mixx, and Reddit.

SEO 162

SEO Social Media Marketing Reputation 162