Buffer Social

JUNE 28, 2023

It's unlikely we would make a change to our website, emails, or ad campaigns without first proving through an experiment that the change will lead to more conversions. To date, I’ve run 25 experiments in our Adwords account. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work.

HootSuite 88

HootSuite Marketing Adwords Campaign 88

Convince & Convert

APRIL 8, 2016

Many people ask me how they can optimize in AdWords. I tell them to look for opportunities in their campaigns. highlight to tweet) There are numerous AdWords reports that can help you find areas with room for improvement. Here’s a list of common metrics that should become the basis of your AdWords strategy: Clicks.

Adwords 60

Adwords CPC Campaign Cost 60

Viper Chill

AUGUST 1, 2013

” I had originally announced that I was going to use Google Adwords for this campaign and I was going to promote two websites I already run. I know I’m going to continue with my membership as well, purely because PPC campaigns are fair easier to duplicate than a profitable blog or SEO campaign.

Case Study 90

Case Study Study Adwords Campaign 90