Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer
Buffer Social
JUNE 28, 2023
It's unlikely we would make a change to our website, emails, or ad campaigns without first proving through an experiment that the change will lead to more conversions. To date, I’ve run 25 experiments in our Adwords account. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work.
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