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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

JULY 9, 2013

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Google Trends. Site Analytics (Omniture SiteCatalyst, Google Analytics, etc.).

Research 183
Research Content Hitwise Adwords 183
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Editorial SEO Tactics for the Newsroom

Adam Sherk

JANUARY 12, 2011

Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. There are a number of free and paid tools that are helpful in this area such as Google Insights for Search and SEMRush as well as enterprise-level options like Hitwise and ComScore Marketer.

SEO 198
SEO Hitwise comScore Adwords 198
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