Dave Fleet

APRIL 5, 2012

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” Okay, so most advertising isn’t quite as objectionable as some stranger walking up to a person pronouncing human superiority. But I won’t.

Health Care 370

Health Care Advertising Posterous Sample 370

Dave Fleet

OCTOBER 25, 2010

One of the big emerging challenges right now is that, after a few years of PR agencies leading the way, we’re seeing advertising agencies throw their hats into the ring for social media in a serious way. It’s hard, especially as, for many, social media is still seen as kids in their basements watching YouTube videos.

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

OCTOBER 14, 2010

Take the video interview I posted the other day, for example. Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Silo-busting.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

FEBRUARY 16, 2016

Firstly, the breadth of content required means that gone are the days of community managers commonly handling everything – a modern social channel requires graphic design, copywriting, video production and community management skillsets (not to mention analytics and paid media).

Mobile 105

Mobile Trends Compete Loyalty 105