Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Hootsuite

JULY 12, 2022

— Reddit on Wiki (@redditonwiki) June 21, 2022. That’s a good thing—and it’s entirely because of social media. In fact, social has driven a total evolution of what brands actually are and how they should be expressed. Hungover from too much advertising. hotdogs are an institution.

Brands 116

Brands HootSuite Module Meme 116

Social Media Strategery

MARCH 10, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media An Interview with Blogger Bob From TSA’s Evolution of Security Blog Tue, Mar 10, 2009 Best Of , Government 2.0 I’m one of the leads for our social media/Government 2.0

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media 81

Social Media Marketing Authentication Blogger 81

Convince & Convert

DECEMBER 30, 2015

We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Content Formats That Help Tell Your Story.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Data Visuals. Listicle Summaries.

Types 60

Types Content Diagrams Posterous 60