Adam Cohen

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Engaging the Right Audience on LinkedIn

Adam Cohen

Similar to Google+’s Circles feature, companies are able to send targeted status updates to groups of followers of their choice. This combination of shared with overlaying paid advertising can help brands create a powerful one-two punch on awareness and engagement on a social network that can have a high quality of followers.

LinkedIn 239
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On Beyond Snake Oil

Adam Cohen

A Google search on “social media snake oil&# returns over 187,000 results. Tags: Consulting Marketing Strategy Social Media iMedia Internet marketing Marketing Marketing and Advertising Snake oil. Post this to Posterous. Tweet This! Send this page to Print Friendly. Email this to a friend?

Posterous 189
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Engaging the Right Audience on LinkedIn

Adam Cohen

Similar to Google+’s Circles feature, companies are able to send targeted status updates to groups of followers of their choice. This combination of shared with overlaying paid advertising can help brands create a powerful one-two punch on awareness and engagement on a social network that can have a high quality of followers.

LinkedIn 100