Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser.

Influencer 211

Influencer Engagement Fashion Retail 211

Social Media Marketing

MAY 29, 2013

Not too surprising is the fact uncovered by Forrester Research and Kenshoo, in which they found that more brands rely on branded pages (73%) than paid advertising (56%) on Facebook. The authors note that brands could be doing better by implementing targeted advertising. But long form content performs well also.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Diva Marketing Blog

JUNE 10, 2012

Integration also includes adding hard lead generation-oriented metrics from direct and advertising to the mix. . Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ].

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Webbiquity SMM

DECEMBER 4, 2012

” The collection here provides guidance on getting the most out of Google+, Facebook and Twitter, as well as network-specific spam definitions and keyboard shortcuts. Fortune 500 CEOs Don’t Get Social Media! Five Ways Social is Shaping your B2B Customers by LinkedIn Today. Research] by Heidi Cohen.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

MAY 24, 2012

Facebook doesn’t have intent, it’s more of an intent-generation site, so the advertising play there is a lot different. We’re definitely making that a huge part of our strategy in everything we do. Don’t get me wrong, Google is the greatest revenue generating concept in history.

Yammer 114

Yammer Badge Privacy Social Networking 114