Socialmedia.biz

JANUARY 14, 2020

Even though Facebook videos have outperformed Youtube in terms of average interactions and shares, they still remain largely underutilized. Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM).

Mobile 90

Mobile Engagement Organization Video 90

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. An important takeaway for advertisers. In both the case of Buffer and Animoto, Stories consistently reduced advertising costs in regards to cost per thousand impressions (CPM) and cost per view (CPV): Animoto: Stories 57 percent less expensive for CPMs and CPCs than the feed.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. An important takeaway for advertisers. In both the case of Buffer and Animoto, Stories consistently reduced advertising costs in regards to cost per thousand impressions (CPM) and cost per click (CPC): Animoto: Stories 57 percent less expensive for CPMs and CPCs than the feed.

CPC 85

CPC Video Cost CPM 85