Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out
Buffer Social
FEBRUARY 19, 2019
According to a recent report from Nielsen, U.S. An important takeaway for advertisers. In both the case of Buffer and Animoto, Stories consistently reduced advertising costs in regards to cost per thousand impressions (CPM) and cost per view (CPV): Animoto: Stories 57 percent less expensive for CPMs and CPCs than the feed.
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