5 Reasons Your Facebook Ads Aren’t Performing
agora pulse
JUNE 14, 2016
This makes sense because you are not “cold calling” your leads via advertising. When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. In my experience, CPC is the most tangible option because you are only charged when someone clicks on your ad.
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