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5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

JUNE 14, 2016

This makes sense because you are not “cold calling” your leads via advertising. When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. In my experience, CPC is the most tangible option because you are only charged when someone clicks on your ad.

CPI 60
CPI CPC Facebook Cost 60
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Getting Started With Facebook Ads

Lucy Hall

AUGUST 23, 2015

Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. There are currently 10 types of advertising categories on Facebook these are: To set up your ad, simply go to facebook.com/ads .

CPI 60
CPI Facebook CPC Case Study 60
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