Vanity Metrics: Definition & Examples for Marketing
Hootsuite
SEPTEMBER 21, 2023
In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. Vanity metrics in advertising The online advertising industry is built on the back of impressions. ROI has never been easier to prove. Try it free today.
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