Pixlee

MAY 2, 2019

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Community Building. million Instagram followers (which is just one facet of their engaged community).

Retail 68

Retail Authentication UGC Case Study 68

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. How many customers does your company have?

Company 231

Company Social Media Posterous StumbleUpon 231

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97

Retail FAQ How To Survey 97

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), to create confidence that often overlooks the obvious.

Social Media 119

Social Media Strategy Mobile Consultant 119