article thumbnail

45 Marketing Tools to Consider for 2017

Razor Social

You do need a Google AdWords account but that doesn’t force you to advertise. BuzzStream. BuzzStream is a great tool for tracking and managing your influencer outreach efforts. You can create email templates for outreach and track all communications through BuzzStream. Create multiple keyword lists. GoAnimiate.

Tools 40
article thumbnail

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

At first, the approach of many was, “hey, free advertising!” But the move from print to online caused advertising revenue to plunge, forcing layoffs and greater reliance on native advertising. Influencer Marketing Becomes the New Advertising. Many brands struggled with social media early on.

B2B 318
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Simply, there is no epicenter to your marketing any more — not the advertising, not the website, not the store, not the social channel.”

SEO 192
article thumbnail

101 Marketing Tools and Technology Tips for 2017

Razor Social

More engagement equals cheaper ad costs. Imagine if you could automatically create an audience of people who visited your checkout page but didn’t buy so you can target them with the right advertisements. Set up a tracking pixel from Facebook on your site and track your visitors. Use SocialQuant to grow your Twitter following.

Tools 40