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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. ComScore’s case study shows how social proof affects conversions using their landing pages. Beats Traditional Advertising. Differentiates Your Offering.

comScore 305
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. million YouTube videos were analyzed to identify various ranking factors potentially impacting YouTube SEO. 46% of B2B buyers purchase something after watching video.

YouTube 111
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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

” While this post isn’t an exhaustive guide to YouTube SEO, it’s a great start. Can social media help shorten b2b sales cycles? ” Why B2B Marketers Still Don’t Get Social Media–And 7 Steps For Fixing That by Fast Company. Reporting that “while B2B social media spending increased 9.6%

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Optimize and the Confluence of Search and Social Media

Convince & Convert

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. then search and data and all that propeller hat kind of SEO stuff that was. SEOs were making money in ’97 by optimizing for Altavista, Hotbot, and. Lee: Yeah, that’s from Comscore.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

How are B2B marketers using social media differently from their B2C counterparts? Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 ” B2B Marketing Research and Statistics. hours to 6.3 for the year).