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[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? Thorsteinsson: Our customer journey can be very long, most people can’t just buy a Porsche on a whim. Thorsteinsson: “We use tools that can measure the sentiment and also find influencers.

Strategy 113
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

His passion led him to earning a degree in advertising and launching social media accounts for new chapters of his international fraternity, Phi Delta Theta. And it definitely came through with the results of the campaign, the response and the overall sentiment. There is no silver bullet to getting buy-in for risks—big or small.

Travel 93
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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

For example, Recaro makes seats for various industries, including automotive and aerospace. Unlike B2C, the B2B sales process takes time, persistence, and buy-in from multiple parties. Facebook and LinkedIn allows advertisers to create custom audiences to target people who are already familiar with your business. Brandwatch.

B2B 98