[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
Audiense
MAY 16, 2016
But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? Thorsteinsson: Our customer journey can be very long, most people can’t just buy a Porsche on a whim. Thorsteinsson: “We use tools that can measure the sentiment and also find influencers.
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