HOW TO: Guide to Performing Website Audits
Techipedia: Tamar Weinberg
DECEMBER 13, 2011
Canonicalization and URL Structure. Rather than wasting your time rehashing this topic, I have written a handy guide that explains URL structure best practices in full. To summarize the article, there should only be one URL used to get to the homepage of your website. Avoid creating a mosaic of advertisements on your website.
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