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Free Content Is Killing Media (And Advertising)

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Whether we're talking about iPads , websites, Blogs or the future of newspapers and television, Sorrell knows and understands the landscape like few others. There isn't enough advertising to go around. Merge or close legacy media companies that can't adapt. It's our traditional view of advertising that is holding us back.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. One is Hootsuite for iPad. Advertising the campaign and making it seem popular already can help build that success. Pretty nifty.

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Thoughts on UK magazine ABC figures…

The Way of the Web

Presumably by coincidence, Steve Rubel suggests one route that media companies should take for the future, regardless of the format their content is delivered in. I’m not a huge fan of Apple’s iPad , but I’ve found it’s great for content consumption, as is the Kindle , and as, no doubt, at least some of the Android tablets will be.

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