Advertising network CPC Engagement Industry 
Oktopost
SEPTEMBER 4, 2020
The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49. LinkedIn may have a higher concentration of users who will engage with B2B marketing content.
Sprout Social
SEPTEMBER 6, 2018
Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. For example, boosting a post for engagement still creates a subtle Like button that users can click. You’ll only get charged for the post engagement. CPC across all industries.
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