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Free Content Is Killing Media (And Advertising)

Twist Image

There isn't enough advertising to go around. Merge or close legacy media companies that can't adapt. Everything that Sorrell talks about is true in the traditional advertising and media model. advertising agency. advertising conferences. advertising network. journalism. online advertising.

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Analyse your RSS Feed

Koka Sexton

FeedBurner also offers the largest feed and blog advertising network that brings together an unprecedented caliber of content aggregated from the world’s most recognized media companies (e.g. Wall Street Journal Online, Wired News, Ziff Davis), A-list bloggers and blog networks and individual publishers from around the world.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.

Research 192
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Thoughts on UK magazine ABC figures…

The Way of the Web

Presumably by coincidence, Steve Rubel suggests one route that media companies should take for the future, regardless of the format their content is delivered in. Web Strategy Wikinomics Rankings ← Anyone on Empire Avenue? Wifi – suddenly the internet is more accessible when you’re travelling – by train for example.

iPad 29
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25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. Adrian Cordiner is the director of Digital Rhinos and Prozely.

Trends 76