Facebook advertising cost: Everything you need to optimize your ROI
Sprout Social
SEPTEMBER 6, 2018
Cost Per Click (CPC) : If your campaign is set to charge for clicks (users have to click on an ad), then the CPC will be your metric. This is most often measured for brand awareness. Cost Per Action (CPA) : For campaigns with specific actions in place, like an App Install, CPA is measured per action. The average is $1.72
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