Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. David’s Favorite Little Known Social Media Tool : I have two actually.

Tools 277

Tools Tips Marketing Social Media 277

Webbiquity SMM

SEPTEMBER 8, 2010

Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different.

Research 192

Research Social Media B2B Statistics 192

Writtent Blog

JULY 5, 2016

More rich media content – video, interactive tools, gamification – as audience tastes and expectations evolve, so will the types of content being created. The ROI for buying advertising in Twitter will go up. Machine learning will become part of optimization tools. Research shows upwards of 60-70% of B2B content goes unused.

Trends 76

Trends Content Marketing Consultant 76