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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

MAY 21, 2019

Facebook has assured us we will not need to worry about any data loss occurring in conversion campaigns as a result of the Clear History tool or related opt-outs. Another change we expect is that Facebook pixel-based targeting will become less valuable as some percentage of people clear their histories or opt out of tracking completely.

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iOS 14 and Facebook Ads: What We Know

Jon Loomer

DECEMBER 23, 2020

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true?

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Facebook Apple Privacy Advertising 217
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