Adam Cohen

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Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. After all, Twitter is for narcissists , right? It occurred to me the other day that the phrase, “Follow us&# or “Follow me on Twitter&# is getting things off to the wrong start.

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Social Media Chat Tuesday, July 21st

Adam Cohen

You can also find me on Twitter before during and after. This post was mentioned on Twitter by prblogs, twitips MV. twitips MV said: Social Media Chat Tuesday, July 21st: There are regular chats on Twitter, and then there’s hashtagsocialmedia.com… [link] [.]

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. This represents 31% of all seniors.

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. This represents 31% of all seniors.

Data 100
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I Will Not Write About Old Spice

Adam Cohen

This post was mentioned on Twitter by Adam Cohen and Joshua Titsworth, Vijay Kaundal. Vijay Kaundal said: RT @adamcohen I Will Not Write About Old Spice [link] [.]

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

This post was mentioned on Twitter by Ed Shahzade and others. Ed Shahzade said: A #MustRead from @adamcohen: 10 Reasons Market Research is Critical to Social Media [link] [.] kevinertell Great post, Adam.

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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Developing relationships with a core group of influential customers (or people that fit the profile of customers) is a way to activate “many by resonating with the right few.” Paranormal Activity didn’t succeed solely because it started small – it is legitimately scary and over-delivers on the promise of a horror film. My Diorama.

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