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Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. What’s your social currency? Put it in perspective.

Mobile 124
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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

Then, listen to their social media activity and determine what content would meet their needs… not yours. 6) Setting up channels, placing links to them on your Website and then ignoring the social channels is a really good way to p**s people off in the social space. Don’t be that business.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

ComScore suggests that the reason for decline in this area is increased reliance on mobile communication such as texting and if you’ve ever seen a 15 year old send a 30-word text in less than 5 seconds, this won’t be a surprise to you. Mobile apps aren’t going away – people love their ease of use.

comScore 156
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. How to Hire Social Media Strategists (Creativity Unbound): Edward Boches of Mullen takes a tactical approach toward hiring for social media — and for him, it’s not just about Klout or following numbers. Local/Mobile Search. Web Development and Website Strategy. SEO: Strategy.

Marketing 279
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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Adam Singer identifies situations where social media marketing doesn’t make sense (e.g. Aliza Sherman supplies an outstanding list of “basic ways you can use LinkedIn, Facebook and Twitter for specific business activities. Social scoring will change your life. 22% of all online time is now spent on social networks.