Is Social Media the Final Frontier of Marketing?
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
Simply put, the new mass media helped organize, and influence, large numbers of consumers. Companies are at the stage that they cannot afford to sit idly by and be passive in social media. Not just being talked about but be an active voice in the community. The time has come for companies to be part of the conversation.
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