Is Social Media the Final Frontier of Marketing?
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Again, by no means is this new. Companies are at the stage that they cannot afford to sit idly by and be passive in social media. That’s not the point. It really worries me!
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