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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Again, by no means is this new. Companies are at the stage that they cannot afford to sit idly by and be passive in social media. That’s not the point. It really worries me!

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. The page should appear active but it should also appear like you’re not neglecting your community. This is basic News Feed Optimization.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. Many companies just see this as a new avenue to push existing traditional marketing messages, and this is why they almost always fail. Browsers obviously mostly lurk.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

I really, really, really hope someone at Facebook starts listening and takes this advice because otherwise business activity will plateau and then plummet and they’ll be out of luck. You really want it to be removed from the sites that Spokeo aggregates from? You might just have to hire a lawyer.

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