Measuring Engagement
Proactive Report
OCTOBER 31, 2009
So what activities count as engagement? Alerts (register and response rates / by channel / CTR / post click activity). Groups (create / join / total number of groups / group activity). Key page activity (post-activity). Registered users (new / total / active / dormant / churn). Bookmarks (onsite, offsite).
Let's personalize your content