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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Though social media has become more data-driven, only 32% of marketers have a documented strategy. Here’s why they need to form social media goals: Social media goals make you watch the data. I get it, data crunching is dull compared to going live on Instagram with the cat from purchasing. Why Do Social Media Goals Matter?

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Native Advertising And The Trouble It Will Cause

Twist Image

Current CPM rates are low and the ability to interact with the ads has fallen off of the cliff. " If I had to choose a close second to the big buzzwords being thrown around the digital marketing space (beyond "big data" ), it would have to be "native advertising." My, how things change in such a short while.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile of what they are doing. Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. But Facebook?

Platform 224
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Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

agora pulse

spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 Audience: Around 500 million active users. Audience: 15 million active daily users. CPM: The average CPM across Instagram, Facebook, and YouTube is $8.26 per $1 spent. Who is using TikTok? per 1,000 impressions.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

CPM 119
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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

I say free a little loosely here, as yes you’re not paying money directly out of your pocket for these activities, but the time you spend on managing social and search for example stops you from doing other things. Once you do that you’ll send all the campaign data to Facebook. Facebook will review your ad and approve.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

I say free a little loosely here, as yes you’re not paying money directly out of your pocket for these activities, but the time you spend on managing social and search for example stops you from doing other things. Once you do that you’ll send all the campaign data to Facebook. Facebook will review your ad and approve.