Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)
Buffer Social
JULY 27, 2016
According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. In 2015, Snapchat Discover made the network a media destination by providing publishers with a mobile-first way to share editorial content. Memories can feed the evolution of Snapchat’s ad product.
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