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3 Ways to Keep Your Social Media People-Powered

Convince & Convert

Recently, we had not one, not two, but six members of the Convince & Convert team together at Social Media Marketing World in San Diego. Not only is the event one of the largest digital marketing conferences around, but it’s one of the few times of year that our virtual team gathers in one place.

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31 People That Helped Create Youtility

Convince & Convert

My new book, Youtility: Why Smart Marketing is About Help Not Hype releases on Thursday in hardcover, Kindle, Nook and iBook. The concept and name for “Youtility” is about two years old. I first spoke about it at the inaugural Content Marketing World conference in 2011 (note: I’m keynoting this year’s affair.

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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

I’ve been on some lists in my day, but I never talk about them much here. I remember deciding that the website for this new firm would include a blog, which perplexed me since I’d only written about 3 blog posts in my life. In the latter rankings, I bested Mr. Fallon, Mr. Happy, and some guy named Barack Obama.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre. More so than any other event I attend, SXSW is conference roulette.