Social Media Strategies Summit

JANUARY 5, 2022

billion users in 2021. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. Collaborate with Influencers. Once you’ve got the basics right, it’s time to take your Instagram strategy one step further: collaborating with influencers from your niche.

Small Business 202

Small Business Instagram Platform How To 202

Later

FEBRUARY 16, 2021

In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. Supreme x Oreo’s Collaboration. UGC is a great way to humanize your brand. Play Digital’s Bathtub Challenge.

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Campaign Social Media Brands Apparel 91

Sprout Social

MAY 26, 2022

billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5 And it’s not for nothing as these collaborations boost brand recall, view rates and engagement. Be authentic, stay consistent in your brand voice and values, and humanize your account, if possible. TikTok generated around $4.6

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Examples Campaign Tips UGC 140

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising.

Instagram 120

Instagram HootSuite UGC Influencer 120

Pixlee

JANUARY 20, 2022

Brands today have the opportunity to tap into the diverse and engaged audience of passionate esports viewers by collaborating with influencers who use these social platforms to stream. . Another factor that makes influencer marketing work so well with esports is the authenticity of the influencers. Image Source.

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Influencer Brands Marketing How To 82

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. from 2021 through 2028.

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

OCTOBER 19, 2022

The thing is—consumers trust content from creators because it feels authentic. While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. powell (@jaydeipowell) October 18, 2021. How to vet content creators.

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Campaign Content How To Influencer 102

Sprout Social

JANUARY 19, 2023

And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution. To prevent metaverse crimes, consider using two-factor or multi-factor authentication as a preventative control against account takeovers. What would a breach look like?

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Brands Avatar How To Privacy 113

Hootsuite

JULY 5, 2022

The last insight we have on this from inside Instagram comes from Creator Week in June 2021, when Mosseri said a “healthy feed” is a “couple posts a week, a couple Stories a day.”. Collaborate with creators. That means reposting UGC is great for social proof, but it is not likely to boost your content in recommendations.

Instagram 113

Instagram Strategy HootSuite Hashtag 113

Sprout Social

SEPTEMBER 7, 2021

Another campaign I love is the recent collaboration between the NBA and NBA paint, a fan account with over 70,000 followers, to announce the teams’ regular season schedules. — nba paint (@nba_paint) August 21, 2021. 6 social campaigns that captivated the internet in 2021. — isa (@_isa0k) June 14, 2021.

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Campaign Social Media Collaboration Apple 133

Sprout Social

MARCH 1, 2021

The secret to creating a best-in-class customer experience on social starts with the collaboration between a brand’s social team and customer support team. — Sprout Social (@SproutSocial) February 3, 2021. — Sprout Social (@SproutSocial) February 9, 2021. Simplify your message workflows with one collaborative tool.

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Collaboration Team Handbook Training 74

Sprout Social

OCTOBER 13, 2021

— meredith kahn (@m_kahn) June 14, 2021. But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. — Walmart (@Walmart) August 27, 2021. Shoppable UGC. A post shared by Grove Collaborative (@grovecollaborative). The latest option in the mix? Social commerce.

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Buy Brands Apparel Content 137

Sprout Social

MARCH 27, 2023

Just be sure to find creators who have real experience with your product and appear authentic, otherwise you risk your campaign falling flat. Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. So, tapping into UGC is a win-win-win.

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Campaign Social Media UGC Metrics 127