Ignite Social Media

JANUARY 3, 2017

The last quarter of 2015 for paid social buying proved what is typical for most traditional buying, this quarter is the most expensive. For instance, you can target different groups based on their phase in the customer journey or you can target different groups based on the last time they interacted with the brand (e.g.,

Buy 127

Buy Social Media CPM CPC 127

Ignite Social Media

JANUARY 25, 2017

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 For instance, if you separate by age group, you can see which one has a larger cart size and change your approach to maximize sales. That includes $122.9 billion in non-store sales which experienced a 12.6% increase from the year prior.

CPM 60

CPM Discount Buy Cost 60

agora pulse

JANUARY 9, 2020

Micro-influencers are the most engaging group of influencers that also produce greater ROI. Result : Twenty-four hours after launching the campaign on TikTok it became Calvin Klein’s most successful digital campaign ever, receiving 10x more engagement than its last most successful campaign which ran in 2015. per 1,000 impressions.

Social Media 96

Social Media CPM ROI Marketing 96

Webbiquity SMM

AUGUST 18, 2012

Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” rose from 34 million in 2011 to 55 million this year and is expected to reach 108 million by 2015. Though Facebook continues to add users, U.S. MediaPost ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” rose from 34 million in 2011 to 55 million this year and is expected to reach 108 million by 2015. Though Facebook continues to add users, U.S. MediaPost ).

Statistics 198

Statistics Social Media B2B Marketing 198

agora pulse

FEBRUARY 22, 2020

The average CPM (cost per thousand) across Instagram, Facebook, and YouTube are $8.26 This is cheaper than the average CPM with a major magazine of $1.09 per impression and the average broadcast TV CPM of $17 per 1,000 viewers. Micro influencers are the most engaging group of influencers that also produce greater ROI.

Social Media 175

Social Media UGC Tips CPM 175