Remove 2015 Remove CPC Remove CPM Remove Groups
article thumbnail

Best Practices for 2017 Social Media Buying

Ignite Social Media

The last quarter of 2015 for paid social buying proved what is typical for most traditional buying, this quarter is the most expensive. For instance, you can target different groups based on their phase in the customer journey or you can target different groups based on the last time they interacted with the brand (e.g.,

Buy 127