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Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. Customers should not have to compete with a brand. Will the customer rise?

Compete 100
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An Introduction to Social Media for Business

Sprout Social

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. billion on social media advertising in 2015. In order to compete, businesses can’t afford to be inactive on social media.