Remove 2015 Remove B2B Remove Collaboration Remove Retail
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Paige Lewin on Crafting a Flawless Marketing and Sales Culture

Oktopost

Watch the recording: Want to hear more from renowned B2B marketing leaders? Paige even suggests a few different tactics to get these teams communicating and collaborating to bridge any gaps, She stresses the need to keep sales and marketing “joined at the hip” to continue to deliver a high level of excellent performance.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Only 20% of CMOs use social networks to engage and collaborate with customers. MarketingLand ).

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Ultimate Guide to Social Media Marketing

Sprout Social

If you're in the B2B space, LinkedIn is a must. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena. Since its main demographic is women between the ages 18-29, companies in the fashion, retail, DIY and other visually-driven industries have seen great success.