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What Keeps The Chief Marketing Officer Awake At Night? - Part 3

Twist Image

A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder after someone mentioned the famed Gartner report at an event, and sighed, "if I hear about this report one more time, I am going to blow a gasket." Can we get the CMO and CIO to shack up?

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

Likes replaced Favorites in 2015, and use a heart instead of a star icon. Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password. Your dashboard is separated into three main areas: Tweets, Audiences and Events. Events on Twitter Tab.

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How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

To begin our journey down the rabbit hole together, I want to take you through a series of events which uncovered something I had never considered before about the industry in which I operate: Are the Google rankings I aim to get for myself and my clients actually controlled by just three hands full of companies?

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