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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. The element of surprise. A flexible working structure.

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. I wasn’t a math major, but if everything is going up, what is going down?

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Monday Roundup: Campaigns

Waxing UnLyrical

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? 12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. Why: Process is not the enemy we often make it out to be.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

What processes do you, your staff, and your customers follow that could use a makeover? If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS. Mobile payments are on their way to becoming mainstream, outpacing website payments in growth for 2014.

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Yopmail Alternatives

SocialFish

Whether it’s robocalls from telemarketing companies, unwarranted SMS from service providers, or endless emails about drugs that purportedly work for every ailment under the sun, the same applies. The hitch-free process of setting up a disposable email with YOPmail makes it the number one choice for many internet users.

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