Will India See a Rise in Digital PR?
Waxing UnLyrical
DECEMBER 11, 2013
Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. 2,938 crore (~$473.8M) by the end of 2014. 2,938 crore (~$473.8M) by the end of 2014. 94 crore (~ $15.1M) in FY 2012 to Rs.300
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