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Will India See a Rise in Digital PR?

Waxing UnLyrical

For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. 2,938 crore (~$473.8M) by the end of 2014. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

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