Will India See a Rise in Digital PR?
Waxing UnLyrical
DECEMBER 11, 2013
2,938 crore (~$473.8M) by the end of 2014. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. What will be interesting to see in the coming months is how many brands are really willing to jump on the digital bandwagon and allocate proper marketing funds to it.
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