How One Father Used a Social Army to Find his Son
Convince & Convert
APRIL 11, 2014
The loosely organized but tightly bonded group , which eventually became known as Jerry’s Army , became the global brand advocates. When Jimmy Fallon said he was looking for a new truck and asked for suggestions, automotive brands were there with their own recommendations. Welcome to the family @JimmyFallon. Great choice!
Let's personalize your content