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Experiment: Do Photos With People Perform Better on Instagram?

Hootsuite

It’s time to put a theory to the test with a deep analytical dive, and a little trial and error. (My Back in 2014 (a generation ago, in social media years), researchers from Georgia Tech looked at 1.1 Content that aligns with your brand and what your audience loves does best, face or no face. Astroturf.). The secret?

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